e-panotaj

Traim in viitor si nu stim inca. Cum zicea Gibson, acum 20 de ani, acum un secol, acum o eternitate: The sky over the harbour was the colour of a TV set tunned on a dead channel.

Static. Inexorabil. Doom.

Guvernul scotian cumpara panotaj anti-condus sub influenta bauturii intr-un joc de consola, Xbox Live. Asta pentru ca 70% din grupul tinta, pustimea barbateasca 15 to 25, aia de se urca bauti la volan si se fac muchi si ingeri terciuiti, au consola acasa.

Capish, bre? Vine viitoru peste noi si noi tot aici suntem. In present.

Courtesy of Boing Boing. Blogul care este.

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Scottish govt buys anti-drunk-driving "roadside ads" on Xbox Live

Posted by Cory Doctorow, December 23, 2007 11:13 PM

The Scottish government is launching an anti-drunk-driving campaign using virtual billboards in Xbox Live games:

Transport Minister Stewart Stevenson said the innovative initiative was a "huge opportunity" to get the anti-drink driving message to a new audience.

Mr Stevenson said: "With statistics showing that road deaths, particularly among young people, are continuing to rise, it is clear we must look at new ways of getting road safety messages across.

"This is exactly the kind of initiative we should be trying.

"It is innovative, it is new, and it is far removed from the more traditional methods we have been using. I believe that is what we need if we are to reverse the number of Scots families suffering the tragedy of a loved one being lost."

More than 70% of 15 to 24 year olds in the UK have a gaming console in their home.

via Wonderland