Bloody true, if you'd ask me

WSJ: Bang & Olufsen's incoming CEO, Kalle Hvidt Nielsen, believes strongly in customer feedback, focus groups and the like. What do you think?

MR. LEWIS: I think you can't go out and ask people what they need or want because they don't know. The whole trick is to come out with a product and say, "Have you thought of this?" and hear the consumer respond, "Wow! No, I hadn't." If you can do that, you're on.

David Lewis, Bang & Olufsen designer,
Wall Street Journal interview, Talking About Design

* * *
Interviu descoperit via acest articol dementzial de foarte cel mai ecsceptzional, prin care ni se atrage atentzia asupra inerentelor limitari ale cercetarii: Steve McKee, The Perils of Market Research


Auzitzi, bre clientzi bre care vretzi ca cercetarea sa suplineasca si creatzia, si distributzia, si productzia, si toate cele? Tz tz tz. Ce oameni. Ce manageri. Ce dictatori schiopi la creer.

:/