marți, 15 ianuarie 2008

Romanian DTH Evolution

A third of Romanians in the rural areas receive TV thru DTH reception. In the urban areas, the proportion is also significant: almost a fifth (18%) of the Romanians from the cities enjoy their daily TV programmes thru the DTH dishes. Per total, a quarter of Romanians watch TV courtesy of DTH.

Which means DTH is here to stay and cannot be ignored anymore.

These figures rose abruptly during the last year. The rural people with DTH reception doubled in the rural areas from 18% to 35% and tripled in the urban areas from 6% to 18%. Such a market share increase is fairly uncommon, even for the markets in their initial phase of technological change / innovation.

Courtesy of CCSB.

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